How To Run A Successful Beauty Business LIVE Webinar - September


This is the same class that we teach in Boston and NYC. It is a must for anyone wanting to start their own bath and body business. All you need is a computer or smartphone to stream this live event on Tuesday, Sept. 22 and Thursday, Sept. 24 from 8 p.m. to 10 p.m. EST.

From one of my students regarding this class: "Marla - Thank you, Thank you, Thank you! The first 20 minutes of the "How to Run a Successful Bath and Body Business" course was worth the price paid for the entire course! And really, it only got better as the morning went on. You are an amazing teacher! I cannot wait to take another class with you!" ~Robin, NYC Student

This class is also perfect for entrepreneurs with current bath and body companies who need to define their niche to maximize sales. You'll learn how you can turn your passion to profits.

The webinar is taught by Back Porch Soap Company CEO and President Marla Bosworth, a 17-year bath and beauty expert and market research analyst, who launched her company in 1998 with only a few hundred dollars. 

In this webinar Marla will share common and costly mistakes which will save you valuable time and money.

She will cover the following:

1. Legalities (Business License, Tax ID, Insurance, Taxes, Trademarks, Labeling, etc.)

2. Finding Your Niche and Differentiating Your Business

3. Developing Your Products and Packaging (Supplier Lists)

4. Sourcing Ingredients (Supplier Lists)

5. How to Price Your Products

6. Developing A Business Plan

7. How to Successfully Wholesale

8. How To Effectively Retail, Including The Pros and Cons of Having a Retail Establishment

9. Startup Costs and How to Get Started

10. Questions and Answers

Dates: The two evenings of Tuesday, Sept. 22 and Thursday, Sept. 24th.

Time: 8 - 10 p.m. EST

Cost: $275. Take advantage of e
arly bird pricing of $250 is effective through September 10!

Payment plan is available through two payment installments of $125. One to hold your spot due now, and $125 due September 15 If you are interested in the payment plan please click here.

Where: Your computer. Attendees will receive a link for online and call-in instructions a week prior to the webinar.

This webinar will be recorded and available at no extra charge to attendees. You may download and listen to it as many times as you wish.

Your Instructor: Marla Bosworth is CEO and President of Back Porch Soap Company. She has been fully immersed in retail sales and marketing for more than 30 years. For the past 17 years Marla has taught product formulation classes to thousands of students from around the world. Her company's wholesale clients include Whole Foods and upscale boutiques. Marla shares her passion for cosmetic formulation, soap making, bath and body products, natural skincare and entrepreneurship. She feels her true calling is formulating natural and organic products and teaching others how to formulate soap and skincare luxuries.

Her credentials include a B.A. in English/Journalism from the University of New Hampshire in 1987. She has an extensive background in marketing, market research and manufacturer consulting as a Market Research Analyst for the company now known as Forrester Research. Clients included Hewlett-Packard, Canon, Xerox and IBM.

Marla is a contributing author for The Saponifier Magazine, a moderator on Indie Beauty Network, and a speaker at the Handcrafted Soapmakers Guild Conference in 2009-2014. She leads natural skincare workshops and business classes at colleges, adult education programs and conferences throughout the U.S.

A note from Marla: "I hope you'll join me for this enlighting and educational, two-night webinar. You won't be disappointed. The information that I share is incredibly valuable. I wish it had been available when I started my business!"

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