Back Porch Soap Co. was founded in 1998 by organic beauty and skincare formulator, Marla Bosworth. For as long as she can remember, she has been inspired by nature and the alchemical process to create skincare products. As a young girl, she grew up in the countryside of central Illinois and in early youth moved to beautiful Jackson Hole, Wyoming.
Marla combines her love for natural, indie beauty products with authentic soul coaching. She incorporates shamanic energy in her products through an alchemical process. She offers consulting and coaching to guide individuals and businesses on their soul creation journey. One of her gifts is to be able to connect to one's higher consciousness and envision and direct them on their soul path through connection to divine wisdom.
Marla teaches workshops throughout the U.S. She has been making soap, natural perfumes, blending essential oils and formulating cosmetics for 21 years.
Understanding retail sales and products at an early age (she began working in retail at the age of 16), Marla developed an eye for how to differentiate consumer products and began uncovering the secrets to successful selling techniques – from tourist gift shop boutiques to ski apparel and equipment stores.
Marla's love of retail prompted her to open her first store, Back Porch Soap Co., in the Boston area. After 25 years in Massachusetts, she moved back to Jackson Hole, Wyoming and opened her flagship store. In 2019 Marla moved back to central Illinois. She travels to frequently to New York City where she teaches workshops and hosts soap, candle and scent bar team-building and group events.
Marla has been featured in The New York Times, The Wall Street Journal, Fox News, Boston media, Jackson Hole media and numerous beauty industry publications. She has been a guest lecturer at universities around the U.S.
Marla's credentials include a B.A. in English/Journalism from the University of New Hampshire in 1987. Marla shares with students her extensive background in product and business marketing, market research, social media and manufacturer consulting. As a Market Research Analyst for the leading market research company now known as Forrester Research, she guided product development with such Fortune 500 companies such as Hewlett-Packard, Canon, Xerox and IBM. She now combines her intuition with market research training to pinpoint upcoming trends and market opportunities for the beauty industry.
She has more than 30 years of expertise in Retail Sales, Business Development, Strategic Planning, Market Research, Product Development and Marketing.
Marla teaches business and cosmetic formulation classes in New York City, Jackson Hole, Wyoming and across the U.S., as well as online. She has been featured as a guest lecturer at Wellesley College (Wellesley, MA) and the New York Botanical Garden. She is also an accomplished speaker. She has spoken at entrepreneurial and indie beauty gatherings such as The Handmade Conference and Handcrafted Soapmakers Guild Conference. She is a published author, having written several self-published books as well as articles for industry magazines.