The market for soaps, candles, personal care products and aromatherapy is experiencing major shifts. Many of us who have been in business for a long time have been noticing gradual changes over the past few years which are now becoming rapid changes. Many independent brands are struggling to stay in business for various reasons, but common themes are lack of relevancy, declining sales, burnout, feeling a sense of misalignment with one's own life purpose and brand misalignment.
This is a actually a profound and exciting time to be in business. If you are feeling otherwise or if you are getting ready to launch your brand, this workshop will help you hone in on your brand. Come learn how to become even more authentic and relevant during these changing times.
In this 3-hour class we will take a look at where you are being asked to "deepen" in your life. Many of us are being asked to live more authentically. We will discuss how to determine what is or is not working in your current business or where you may be limiting yourself (this applies to soon-to-be launched businesses too), be proactive with collaborations, find and align with your tribe, offer services and more. We will also talk about an often overlooked area of business - your own personal energy and what may be holding you and your business back. One of the many takeaways from this workshop is how to find your own "center" to stay true to yourself and your brand through the days and years ahead as you grow.
Our brand presence organically deepens as we align with our authenticity, integrity and life purpose. As we grow as a conscious business owner, our business leads us to increased brand exposure and opportunities for collaborations with like-minded people and businesses.
We will also discuss product relevancy, marketing, differentiating your brand, reaching more customers and as a result, increasing sales. You will leave with more an expanded awareness on how to align your brand with your own life experiences to create a deeper connection to your customers through branding, marketing, social media, products and services.
There is limited seating in this workshop. Sign up soon if you plan to attend. Please bring a pen and notebook.
Bio: Marla Bosworth is the CEO of Back Porch Soap Company. She has been creating conscious beauty products for 22 years.
Date: Sunday, March 8
Time: 1-4 p.m.
Course Fee: $168. Class fee includes materials, supplies, ingredients and a valuable handout with recipes, formulation tips, instructions and a list of our favorite suppliers.
West Springfield, Illinois, conveniently located off I-72 (exact address emailed upon signup or contact in advance).
Note: All classes must be prepaid in full. Due to venue rental contracts and Marla's travel and accommodation commitments, we do not offer refunds, transfers nor credits on missed classes. If you would like to send someone in your place, please let us know 24 hours prior to class.