Ignite Your Beauty Brand's Potential will help you maximize your brand's sales and growth potential for 2024 and beyond. Students will learn how to connect deeper with their target market and increase sales. Topics covered include beauty marketing in the digital age, pricing considerations, forecasting sales and determining overall business goals.
This class is taught by Marla Bosworth. She will discuss the top-selling categories (and which ones to avoid) to consider for your own brand of soaps, candles, haircare and skincare in the U.S. and where to tap into the most growth. The takeaways from this class can be applied directly to your own business.
Date: Thursday, Jan. 26
Time: 6 - 8:30 p.m.
Course Investment: Early bird price $198 early bird. Regular rate of $248 thereafter.
Class Location: Little Shop of Crafts (private studio within the store), 711 Amsterdam Ave. at 94th Street, New York City. If you have questions please contact Marla Bosworth (not the venue).
Marla Bosworth has been featured in The New York Times, The Wall Street Journal, Fox News, and numerous mass media and beauty industry outlets. She has been a guest lecturer at universities around the U.S. Marla was selected by NY NOW, a wholesale market for retailers and specialty buyers, as a judge for its Emerging Brands entrepreneur category. She mentored up and coming indie beauty brands that were new exhibitors in the New York City trade show, coaching them in booth design, business strategies and development.
Marla shares with students her extensive background in product and business marketing, market research, social media and formulation consulting. As a former Market Research Analyst for the leading market research company now known as Forrester Research, she guided product development with such Fortune 500 companies such as Hewlett-Packard, Canon, Xerox and IBM. She now focuses her market research skills to pinpoint upcoming trends and market opportunities for indie beauty brands. She has 40 years of expertise in retail sales, business development, strategic planning, market research, product development and marketing as well as cosmetic formulation, aromatherapy and herbalism certifications.
Note: All classes must be prepaid in full. Due to venue rental contracts and Marla's travel and accommodation commitments, we do not offer refunds nor credits on classes missed. If you would like to send someone in your place, please let us know 24 hours prior to class.
To register please select "Add to Cart" and check out.