If you're unable to attend one of our "live" classes, then this is the perfect class to prepare for your beauty company's launch and growth. This is the same class that we teach in Boston and NYC. It is a must for anyone wanting to start their own bath and body business and build.
Please note this is a recorded, on demand webinar, meaning you don't have to wait for the "live" dates.
From one of my students regarding this class: "Marla - Thank you, Thank you, Thank you! The first 20 minutes of the "How to Run a Successful Bath and Body Business" course was worth the price paid for the entire course! And really, it only got better as the morning went on. You are an amazing teacher! I cannot wait to take another class with you!" ~Robin, NYC Student
This class is also perfect for entrepreneurs with current bath and body companies who need to define their niche to maximize sales. You'll learn how you can turn your passion to profits.
The webinar is taught by Back Porch Soap Company CEO and President Marla Bosworth, a 15-year bath and beauty expert and market research analyst, who launched her company in 1998 with only a few hundred dollars. Now Back Porch Soap supplies more than 200 upscale boutiques, Whole Foods, resorts, gift stores and spas with my products.
In this webinar Marla discusses valuable tips. She shares common and costly mistakes which cost significantly more than the cost of this workshop!
The following topics are covered:
1. Legalities (Business License, Tax ID, Insurance, Taxes, Trademarks, Labeling, etc.)
2. Finding Your Niche and Differentiating Your Business
3. Developing Your Products and Packaging (Supplier Lists)
4. Sourcing Ingredients (Supplier Lists)
5. How to Price Your Products
6. Developing A Business Plan
7. How to Successfully Wholesale
8. How To Effectively Retail, Including The Pros and Cons of Having a Retail Establishment
9. Startup Costs and How to Get Started
Who: Just you listening to the recorded webinar at your convenience!
What: Four hours of recorded webinar audio and visual as well as valuable handouts.
When: Whenever you're ready! Once you purchase this webinar, you will receive a link via email to download and listen. Please note: it may take a few hours to receive the link as it is sent manually to you by Marla.
Where: Your computer - at home, at your office, whatever is convenient to you! You may download and listen to it as many times as you wish.
Your Instructor: Marla Bosworth is CEO and President of Back Porch Soap Company. She has been fully immersed in retail sales and marketing for more than 30 years. For the past 15 years Marla has taught product formulation classes to thousands of students from around the world. Her company's wholesale clients include Whole Foods and upscale boutiques. Marla shares her passion for cosmetic formulation, soap making, bath and body products, natural skincare and entrepreneurship. She feels her true calling is formulating natural and organic products and teaching others how to formulate soap and skincare luxuries.
Her credentials include a B.A. in English/Journalism from the University of New Hampshire in 1987. She has an extensive background in marketing, market research and manufacturer consulting as a Market Research Analyst for the company now known as Forrester Research. Clients included Hewlett-Packard, Canon, Xerox and IBM.
Marla is a contributing author for The Saponifier Magazine and an annual speaker at the Handcrafted Soapmakers Guild Conference. She leads natural skincare workshops and business seminars at colleges, universities, New York Botanical Garden, corporate training programs, adult education programs and conferences throughout the U.S.
A note from Marla: "I hope you'll join me for this enlighting and educational, four-hour webinar. You won't be disappointed. The information that I share is incredibly valuable. I wish it had been available when I started my business!"
Enroll now by clicking on "Add to Cart."